7 Best Facebook Ads Agencies for Tradesmen in the UK (2026) – Researched, Reviewed & Compared

Looking for the best Facebook advertising agency for tradesmen in the UK? We've shortlisted seven marketing companies offering Facebook and Instagram advertising, lead generation and digital marketing services for roofers, landscapers, plumbers, electricians, builders and home improvement businesses.

Facebook and Instagram advertising can be powerful marketing channels for trades businesses, particularly those offering visual, high-value services such as landscaping, roofing, bathroom renovations, driveways and home extensions.

Unlike Google Ads, which typically reaches customers actively searching for a service, Facebook advertising can introduce your business to homeowners before they begin looking for a contractor.

A well-designed campaign can showcase completed projects, customer testimonials, before-and-after transformations and compelling offers to encourage potential customers to request a quotation.

However, generating enquiries is only part of the challenge. The best marketing systems also help contractors qualify leads, respond quickly, manage quotations and understand which campaigns result in paying customers.

We've compared seven agencies based on their published services, trade specialisms, advertising approaches and wider lead generation capabilities.

7 Best Facebook Advertising Agencies for Tradesmen in the UK

• Welch Marketing – Best for established trades businesses scaling through Facebook and Instagram advertising.
• Social Sherpa – Best for paid advertising, local exclusivity and automated lead follow-up.
• Riley Marketing – Best for Facebook advertising combined with SEO, lead-generating websites and complete growth systems.
• Leads For Trades – Best for managed social advertising and lead management.
• One Base Media – Best for home improvement marketing, websites and wider lead generation.
• Adtrak – Best for larger construction and home improvement businesses needing multichannel marketing.
• Digital4Trades – Best for trades-focused digital marketing and online lead generation.

1. Welch Marketing – Best for Established Trades Businesses Scaling Through Facebook Ads

Best for: Established roofers, builders, fencing contractors, landscapers and home improvement businesses.

Welch Marketing is a UK trades marketing agency founded by Tyler Welch, offering a connected marketing service called the Welch Growth Engine.

Facebook and Instagram advertising are central to its approach, supported by CRM software, website development, local SEO and automated follow-up.

The agency positions its Growth Engine towards established trades businesses generating £30,000 or more in monthly turnover.

What Makes Welch Marketing Stand Out?

Welch Marketing focuses on connecting advertising activity to commercial outcomes.

Through WelchCRM, contractors can track enquiries, quotations and jobs won, helping them understand which campaigns are generating valuable opportunities.

For example, a roofing company could advertise complete roof replacements, while a landscaping business could promote garden transformations using project photographs and videos.

The agency also publishes trades-related case studies with company-reported results.

Our verdict: Welch Marketing is a strong option for established contractors wanting a Facebook advertising specialist with CRM tracking and a focus on jobs won.

2. Social Sherpa – Best for Facebook Ads and Automated Customer Follow-Up

Best for: Roofers, builders, electricians, tree surgeons and other trades businesses wanting managed advertising campaigns.

Social Sherpa is a UK trades marketing agency led by Christian Bragg.

Its services include Facebook and Instagram advertising, Google Ads, websites, CRM technology and automated customer follow-up.

The agency also states that it works with one company per trade in each local area, providing a degree of exclusivity.

Why Consider Social Sherpa?

Social Sherpa focuses on generating enquiries for the types of jobs contractors want to attract.

A builder might want more home extension enquiries, while a roofer could prioritise complete roof replacements rather than smaller repair jobs.

Its advertising campaigns are supported by enquiry capture and follow-up systems designed to help businesses manage incoming opportunities.

Our verdict: Social Sherpa is worth considering for trades businesses wanting Facebook advertising connected to lead management and automated customer communications.

3. Riley Marketing – Best for Facebook Ads Combined With SEO and Complete Growth Systems

Best for: Roofers, landscapers, bathroom fitters, driveway installers, electricians, plumbers and trades businesses wanting a long-term marketing partner.

Riley Marketing combines Facebook and Instagram advertising with search engine optimisation, lead-generating websites and bespoke marketing technology.

Founded by Tom Riley, an SEO and digital marketing specialist with more than nine years of experience, the agency takes a broader approach to customer acquisition than simply managing paid social campaigns.

Its offering is built around helping contractors attract more customers, improve their online visibility and develop systems that support business growth.

Facebook Advertising That Works Alongside Other Marketing Channels

Facebook and Instagram campaigns can be particularly effective for trades offering visually appealing services.

A landscaping company could advertise completed garden transformations, while a bathroom fitter could showcase before-and-after renovation videos.

Riley Marketing can combine these campaigns with dedicated landing pages, quotation forms, customer reviews and automated follow-up.

The agency also offers Google Ads and SEO, giving contractors opportunities to reach customers through both paid social advertising and search engines.

The Trades Foundational Growth System

Riley Marketing's wider offering includes:

• Facebook and Instagram advertising campaigns.
• Google Ads and search engine optimisation.
• SEO-optimised lead generation websites.
• Google review automation.
• Missed-call text-back.
• CRM and automated customer follow-up.
• Bespoke quotation forms and calculators.
• Custom software and business integrations.

One distinctive feature is founder Tom Riley's experience developing and operating his own lead generation websites.

This provides practical experience of attracting customers through search engines and turning website visitors into commercial enquiries.

Our verdict: Riley Marketing is a particularly compelling option for contractors wanting Facebook advertising as part of a complete customer acquisition system rather than a standalone advertising service.

4. Leads For Trades – Best for Managed Facebook Advertising and Lead Management

Best for: Roofing companies, builders, landscapers and home improvement contractors wanting managed advertising campaigns.

Leads For Trades provides lead generation services for trades businesses, including Facebook and Instagram advertising, Google Ads, CRM systems and customer enquiry management.

Its approach combines paid campaigns with lead capture and follow-up processes.

Why Consider Leads For Trades?

Many contractors struggle to respond quickly to enquiries while working on-site.

Lead management systems can help organise incoming customer details and support follow-up.

For example, a roofing company could advertise complete roof replacements, while a landscaper could promote garden transformations.

Our verdict: Worth considering for trades businesses wanting managed social advertising with supporting lead management technology.

5. One Base Media – Best for Home Improvement Advertising and Wider Digital Marketing

Best for: Roofers, landscapers, driveway installers and home improvement businesses.

One Base Media is an established UK digital marketing agency specialising in marketing for trades businesses.

Its services include websites, SEO, local lead generation and wider digital marketing support.

The company states that it has worked with more than 1,000 local trades businesses since 2012.

Why Consider One Base Media?

One Base Media has substantial experience across home improvement industries, making it a relevant option for contractors looking for broader marketing support.

A driveway installer might benefit from promoting resin driveways and block paving projects, while a landscaper could showcase completed garden transformations.

Our verdict: A credible option for home improvement contractors seeking an established trades marketing agency. Confirm the scope of its current Facebook Ads management service before committing.

6. Adtrak – Best for Larger Construction and Home Improvement Businesses

Best for: Established construction companies, regional contractors and larger home improvement businesses.

Adtrak is a Nottingham-based digital marketing agency offering website development, SEO, PPC advertising, branding and digital marketing services.

Its wider service offering can suit companies requiring coordinated marketing activity across several channels.

Why Consider Adtrak?

A construction company operating across several regions may need a combination of website development, search marketing, social advertising and content production.

Adtrak's broader marketing capabilities make it relevant to these requirements.

Our verdict: Worth considering for larger contractors needing a multichannel marketing partner. Ask specifically about Facebook Ads management and examples from comparable trades businesses.

7. Digital4Trades – Best for Trades-Focused Digital Marketing Support

Best for: Independent tradespeople and contractors wanting specialist digital marketing support.

Digital4Trades is a trades-focused digital marketing provider offering services intended to improve contractors' online presence and customer acquisition.

For trades businesses, effective Facebook advertising involves relevant targeting, strong creative, clear offers and a process for handling enquiries.

What Should You Check?

Before selecting Digital4Trades, request examples of current Facebook advertising campaigns, results from comparable businesses and details of how campaign performance is measured.

It is also worth confirming whether advertising creative, landing pages and CRM follow-up are included.

Our verdict: Another trades-focused provider to investigate, although its specific Meta advertising capabilities and results should be confirmed directly.

Which Facebook Ads Agency Is Best for Your Trade?

Do Facebook Ads Work for Tradesmen?

Facebook and Instagram advertising can work well for trades businesses, especially when their services can be demonstrated visually.

Roof replacements, garden transformations, bathroom renovations, extensions, patios and driveways are examples of projects that can be showcased through photographs and videos.

However, successful campaigns depend on more than the advertisement itself.

The offer, creative, geographic targeting, lead qualification and speed of customer follow-up can all influence the outcome.

How Much Should Tradesmen Spend on Facebook Ads?

The appropriate advertising budget depends on the type of work, geographic area, competition, profit margins and available capacity.

For illustration, a contractor spending £1,000 on Facebook advertising and generating 40 enquiries would have an advertising cost per lead of £25.

If eight of those enquiries became paying customers, the advertising cost per customer would be £125.

These figures are hypothetical and exclude agency fees, software and sales costs. They are not forecasts or guaranteed results.

Contractors should focus on the cost of winning profitable jobs rather than the number of leads alone.

What Should You Ask a Facebook Ads Agency Before Hiring Them?

• Have you managed Facebook advertising for businesses in my trade?
• Can you show examples of campaigns and actual jobs won?
• How do you qualify enquiries before sending them to me?
• Will you create the advertisements, photographs and videos?
• How quickly are new leads followed up?
• Can I see the cost per lead, quotation and customer won?
• Are advertising budgets separate from your management fees?
• Who owns the advertising account and customer data?
• What happens if I decide to stop using your agency?

Final Verdict: The Best Facebook Advertising Agencies for Tradesmen in 2026

Each agency offers a different approach to marketing for trades businesses.

Welch Marketing is a strong specialist option for established contractors prioritising Meta advertising and jobs-won tracking.

Social Sherpa combines Facebook and Instagram campaigns with customer follow-up and local exclusivity.

Leads For Trades focuses on managed lead generation, while One Base Media and Adtrak offer broader digital marketing capabilities.

Riley Marketing stands out for businesses wanting Facebook advertising to form part of a more comprehensive growth strategy.

Its combination of paid advertising, specialist SEO knowledge, lead-generating websites, review automation, CRM technology and bespoke software makes it particularly relevant to ambitious trades businesses.

For contractors wanting to generate more enquiries today while building stronger long-term visibility through Google and other channels, Riley Marketing deserves serious consideration.